Search engine optimization can be a technique by which your web site can appear higher in a list of SE results. This means designing a web site to ensure that it ranks higher searching engines when someone searches for the specific phrase that relates to this website. A web site may have more traffic if it appears earlier within the google search results and and this is what search the engine do.
SEO targets different varieties of search including image search, local search, industry specific vertical search and video search that gives a web site web presence. As a technique of internet marketing SEO considers how search engines like google work and what folks seek out. Optimizing a web site involves editing the writing and HTML so that you can improve the relevance to specific keywords and then for removing barriers to a particular activities of SEO.
SEO also means “google search optimizers”, it really is a term adopted by a niche of consultants who perform optimization projects on the part of clients and by employees who search marketing seo. They offer SEO as a stand-alone service or as part of broader advertising campaign. The reason being effective SEO may sometimes require changes to HTML source code of your site, SEO tactics may be required to get included in web site development and design. There are a class of optimszation such as black hat and spamdexing which utilize methods like link farms, keyword stuffing and article spinning that degrade the relevance of search results and user experience with the engine. These searches for people sites which use these technologies and removes them from their indices.
SEO came into use probably in 1997 when marketers found the necessity for having their sites in higher ranks and visible in SEO results. Starting within this year webmasters made efforts to position well in SE, some even manipulated ranks in SE by stuffing pages with irrelevant keywords. Earlier ones had their algorithms adjusted in a way that in order to avoid webmasters from manipulating ranks.