In what exactly is a goal-kicking move, Melbourne-based footwear label Bared has collaborated with AFL superstar Josh Gibson for two shoe designs.
Bared founder Anna Baird teamed together with the sportsman to generate a 1960s-inspired Chelsea boot for the Beatles-meets-Jagger salutation and a couple of Sexy Shoes Women for lovers of sport luxe modernism.
It’s a design move that coincides together with the opening from the footwear brand’s newest, inner-city store which will provide a bigger focus towards the well-shod men about Melbourne.
“Expanding in to the city by using a store is a good way for us to create this product more inviting to the male customer,” says Baird, who launched the manufacturer in 2008 featuring its flagship in Armadale.
The previous Manchester Lane venue has been turned into a very high ceiling, timber embellished New York-inspired warehouse delight that’s got unisex in the brain.
It’s filled up with a great deal of green plant life [it really is inside a basement in fact] and showcases new footwear designs on metal shelving with hints of velvet and leather – large library windows, tall steel shelving that’s totally hooked on old glamour and modern interiors.
The fit out took six months to perfect and Baird worked closely with Lucienne Hemingway from Curious By Design, Cod Build, Tooltime Engineering with mirrors by David’s Glass.
There’s a nod to the jazz past featuring its brooding cool, but Baird is planning on writing her very own soundtrack within the new premises.
Off of the beaten path
“We started focusing on Sexy Shoes Women about four in the past and it’s an expanding side of your business roll out,” says Baird.
“At first, I didn’t wish to accomplish men’s shoes since their shoes overall aren’t as unhealthy for your body’s posture as women’s stilettos are,” says the previous podiatrist who started designing shoes to create comfort towards the dance floor.
“High end British constructed shoes that sell for $500 a set aren’t that comfortable until about 1 year of using them in,” says Baird.
“Bearing that in mind we dreamed of being the missing link between that high-end along with the comfort brands like Ecco and Rockport. At the same time we don’t need to be a comfort brand that appears much better than other comfort brands, our company is a fashion brand that’s good for you,” she says.
“Josh came in to the Armadale shop about 08dexspky in the past and bought some shoes,” says Baird.
“He went back to Hawthorn FC and told his podiatrist regarding the shoes he bought. Proved the podiatrist knew me along with been talking up my shoes for some time,” says Baird.
“Josh is certainly a generous person and asked whenever we could do some shoes together. He is an excellent guy who brings a lot of soul and identity for the brand. The collaboration should certainly light-hearted and fun,” she says.
The official opening night party kicks with a guest list that includes Gibson and fellow Hawthorn teammates Jack Gunston, Ryan Schoenmakers, Liam Shiels, Melbourne Football Club player Jordan Lewis, Neighbours actress Lily Van Der Meer, Lydia Schiavello and former Bachelor contestants Lee Elliot and Georgia Love and others.
“We wish to show that we make Brand Shoes with support, they’re designed to be good for your health,” she says. “They’re not correctives but we center on being fun, modern and give you something cool in return.”